10 Real Estate Lead Generation Ideas that Really Work in 2020
Publish Date: 5/6/2020
Lead generation is an essential part of any real estate business. Generating real estate leads help you find interested clients on a regular basis. However, with real estate marketing becoming more complex every year, leads generation can be difficult for some real estate agents. Furthermore, the competition between real estate companies is not a child’s play. These days, you’ll need expert online and offline marketing skills with real working ideas to generate real estate leads.
At RealCloud, our aim is to help streamline your real estate prospecting tools in a single place, thus, making it easier to generate leads for your real estate business.
Below are some real estate lead generation ideas that actually work in 2020:
The idea is that a friend, relative, colleague, or co-worker would know someone that needs to buy or sell a house. Generating leads through referrals cost nothing, maintaining a good relationship with a whole lot of people is the only thing required. Although referrals sometimes work most for agents with a solid list of past clients, there’s no reason why it shouldn’t work for every agent. No matter how new an agent is, the idea is building up a strong list of people that you’ll be on top of their mind in case of any referral. Take Advantage of Feedback and Reviews If a prospect is looking to buy or sell, they may likely check your website out before contacting you. Are your reviews good or bad? Leveraging reviews can be an excellent idea to generate leads for real estate agents in 2020. If you haven’t been leveraging reviews, an easy way to implement it is by establishing a review page on your website and simply asking your clients for a review after they must have enjoyed your service. Sponsor or Attend Community Events Being the best real estate agent in your area can come with a lot of goodies. One of these goodies is a good number of leads. To generate leads in your area, the idea is to attend and sponsor as many events as possible in your community. Who is going to know your name if you haven’t established your name in the community first? But by organizing events, attending events, both estate and non-estate related, you get to know more people, build a good network, and establish a local presence.
Target the Social Media
Social media today is a great source of generating leads. Especially by leveraging the power of LinkedIn and Facebook. Researches have shown almost 80% of all social media quality leads are being sourced from LinkedIn, and that nearly 50% of marketers from B2B industries have found clients on Facebook. The number of active users on the two platforms combined is close to 2 billion. Hence, the need to target these platforms as they are a good source of generating leads. Provide a Virtual Tour The strategy is to offer your prospective buyers something different from what they could think of - a virtual tour – where you can showcase your company, and the homes you have for sale. This can be a video covering all the places in the home, with detailed information about every part while moving around. This strategy can keep a prospect longer on your website while watching the tour, and most times, it convinces them to buy.
Create Quality Content
By continually engaging your clients with good and quality content or articles about real estate, you are simply building your leads database. Sometimes people tend to think this strategy is suitable only for subscribed leads. However, it isn’t true. Chances are a happy customer will share this engaging content with their friends. Also, by creating quality content, information can be passed across to both subscribed leads and prospects. Provide an Excellent Customer Service For a real estate agent, marketing is essential to generate leads. Therefore to excel in the real estate business, your customer service must be topnotch. At the early stage, you could offer a free consultation or quote instead of charging prospects. Also, be there to always attend to clients whenever they need your attention.
Don’t Forget Zillow
Well, anyone in the real estate industry would know the importance of Zillow. Zillow is one of the primary resources that many buyers and sellers are turning to these days when they’re searching for properties or researching the market. Therefore it is vital to ensure a strong presence on Zillow. You’ll be surprised at how much more traffic and leads you’ll get. Use Lead Generation Websites These websites have high traffic consisting of people searching for houses to buy. Chances are they’ll find you on these websites if you advertise there. There are two ways for agents to get new clients in real estate from lead generation websites. First, you can create a fantastic agent profile and add info about your specific areas of expertise and your contact info. The second way is to simply buy leads from them.
Automate Email Marketing Campaigns
Email marketing is one of the best real estate lead generation strategies for agents. However, the way real estate agents implement it in 2020 has changed thanks to automation tools. Marketing automation helps you become more efficient with your time and money in generating leads and closing deals. With a vast database of prospects, an automated email campaign makes it feasible to divide them into segments based on where they are in the sales funnel, and then automatically send them targeted emails that fit their needs. Which, in turn, turns prospects to actual leads.
There you have it! Above are some ideas to help you generate real estate leads in 2020. When thinking about real estate lead generation, there are countless strategies and ideas to choose from. This can leave any real estate agent confused. However, by making use of the insightful tips provided above, you can generate more leads for your real estate business. For more information about our services, contact us today. Our trusted experts will be available to speak with you and discuss the real estate prospecting and lead generation options available to you. We will provide suitable answers to your questions and answers. With RealCloud, you can prospect more efficiently and generate more real estate leads while saving time and cost. An amazing experience awaits you.