Real Estate Prospecting from Home
Publish Date: 6/27/2020
From Wuhan, it all started; to being named pandemic that has spread to almost all nations in the world by the WHO. The Coronavirus pandemic has significantly dealt with a lot of businesses, industries, and activities, and the impacts can be felt by everyone. The real estate industry is not left out as well; after all, social distancing is now the order of the day. Face-to-face meetings are now severely limited; the conventional open houses are not going to work for now. COVID-19 has really changed a lot of things. At the same time, it has forced businesses to rethink every aspect of their business and the best way to move forward. Although the authorities have mandated it for everyone to be at home, the good news is there is a lot that could be done at home. It’s time to go virtual! There are innovative ways for agents to prospect and even close deals while at home. Read more on the best tools and strategies to prospect from home during COVID-19.
Tune-up Your Website
With the belief that you have a website running before, you need to clean up and update it to reflect the current situation of your business as regards the pandemic. A banner showing your business care and some safety tips are not out of order. Let your visitors and prospects know that you’re still selling, and very much in business. You can also state what you’re doing to mitigate the issues at hand.
Check-In With Everyone
While you must have been doing this before, you need to expand the reach. Check-in with everyone – your prospects, old buyers and sellers, agents, and everyone you could think of. Most importantly, don’t just check-in, you need to put your business on their minds, sign them up for listing and email alerts from your website so they can follow up on what’s going on about your business. You can also check in on them through calls, emails, listing alerts, etc.
Virtual Marketing to Farm
Now, this is where the agent gets into the business. As a real estate agent, you need to let your prospects know you’re still active. You can make this possible by getting them informed about the latest in their neighborhood. It could be trending listings, sales, rise and falls in property values, or even the effects of COVID-19 on the market. It’s all about letting them know the happenings virtually.
Now more than ever you should use a prospecting software that gives you accurate owner's contact information like RealCloud. This is the time to farm and call everyone in your area of focus, introduce yourself and boost up your sales.
If you’re going to be at home to operate virtually, then your online presence must be strong. Content marketing is one way of building a robust online presence for your business, which will, in turn, helps your prospecting from home. To do this, you can write quality content on various areas of the real estate industry, be it articles, listicles, infographics, and so on. You can feature this content on your site and find popular sites that are willing to feature it.
Create Informative Videos Somewhat related to content marketing, quality informative videos are known to persuade a viewer to consider what’s being advertised. In real estate, quality informative videos are found to draw buyers looking for a property to buy or rent. Several reports have shown how real estate ads that include videos resulted in over 400 percent more inquiries than those without videos. With COVID-19 and the staying at home rules, there’s no better time to start creating informative videos about your business than now. Luckily, you don’t even need a special camera or video recorder, your smartphone and a tripod are all you need to make a short, decent and informative video. If there’s a need for edit, tons of apps are available to do that also.
The importance of technology in today’s world can never be overemphasized. The impact of COVID-19 has even made more businesses to realize they need to embrace virtual technology. To prospect from home, virtual technologies can bridge the gap of social distancing. Agents can now use virtual technologies to advertise, lists, and introduce prospects to their dream homes. With virtual technologies, you can IDX property pages on your site with images, maps, and descriptions. You can also make virtual tours, 3D interactive property scans, walk-through videos of the home, and many more.
Open Houses Broadcast
With the help of virtual technology, agents now have an alternative, a suitable one at that, to the conventional open houses. Agents can now broadcast their open houses live to their prospects. There are some live video apps available for this purpose. The likes of Google Meetings, Zoom App, Facebook Live, and YouTube Live can be used for the broadcast. As an agent, you just need to plan your open house and set a date and time for you to do the open house. While doing a live walk-through of the home, answer any questions your viewers have. A private channel can be set up for the interested prospects to discuss offers.
There you go! It’s trying times. However, the business must continue. Staying at home doesn’t stop prospecting for real estate agents; in fact, it’s an eye-opener on how activities in real estate can be done differently and also efficiently. Above are some of the tools you can use in achieving this. Some other strategies to try out are leveraging social media, using QR codes, tapping into influencers networks, and many more.
Contact us today to learn more about our solutions and services. Our trusted experts will be available to speak with you and discuss the real estate prospecting options available to you. We will provide suitable answers to your questions and concerns. With RealCloud, you can prospect more efficiently from home during COVID-19 and generate more real estate leads while saving time and cost. A wonderful experience awaits you.