Lead Generation: 8 Steps to Getting Leads as a New Real Estate Agent
Publish Date: 5/6/2020
Getting leads as a real estate agent with minimal experience can be daunting. With little or no experience, no past clients, and with little or no stories to share with your potential client, how do you now get these leads?
At RealCloud, we specialize in making it easier to generate leads by streamlining real estate prospecting tools into a single place. As a new real estate agent, there are several effective methods that you can apply to get those real estate leads.
Below are some steps to getting leads as a new real estate agent:
Get in Touch With People You Know
Since you are still a novice in the business, it is better to start and reach out to people who already know you. Family, friends, neighbors, colleagues, former employers, and anyone you could think of. Basically, at this point, it is about getting to as many people as possible – the people who you’ve shared one or two things, and letting them know of your new career. By doing this, you stay on their mind, and when anything shows up, they’ll remember to call you.
Meet New People.
To expand and leave the comfort zone of people you already know, you need to go out and meet new people. Yes! To get fast and quality leads, you need to expand your network. Only an established agent can stay indoors and still get leads, probably from their past clients. A new agent with no past clients can’t get leads this way. Go out, and talk to your neighbors, the park is also an excellent place to meet people, volunteer in the community, sponsor and attend events, and let people know you’re a real estate agent. However, it is important to remember while meeting people - focus on building relationships with genuine interest and trust.
Leverage Social Media
It’s 2019! And there’s so much that social media could do for you as a new real estate agent. Instagram, Facebook, and LinkedIn have been proven as excellent sources of generating leads. You can set up a page for your business on these social platforms to advertise and attract leads. LinkedIn is a good place to showcase your professionalism as a new agent in the business. Create a professional LinkedIn, Facebook, and Instagram profiles with appropriate headlines, photos that represent your brand. Add and connect with people, share good and quality content, and see your leads grow.
Add Contacts to Your CRM.
After meeting new people and getting contacts, there’s a need to make sure all these contacts are stored and kept very well for easy tracking. Well, a non-real-estate inclined individual might have a contrary opinion towards the keeping of contacts. However, the real estate business is a relationship business. The tool – Customer Relationship Management System (CRM) is used for this purpose. This relationship tool keeps all these valuable information about your contacts in a quantitative manner. At a glance, you can see the total number of your contacts, call history, whether they’ve given you a referral or if they will need your service anytime soon, and other exciting features.
As a new agent, starting a blog about your neighborhood can also help in creating awareness for your real estate brand. Do you know most people use Google search to know more about a particular community they’re thinking of moving to? This is one area you could take advantage of, by starting a blog and constantly updating it with information about your neighborhood, and also details on buying and selling houses since some of these surfers will probably be thinking of buying a place to live.
Zillow is one of the primary resources that many buyers and sellers are turning to these days when they’re searching for properties or researching the market. Therefore, as a new agent, you should consider building a strong presence on Zillow. You’ll be surprised at how much more traffic and leads you can get with it.
Throw a Housewarming Party
Well, this is also a good idea for generating some leads if you have a few dollars that you can let go of. By throwing a housewarming party some days after your buyers close on their new house, you’re simply paving the way to meet new clients. You can throw this party, and tell the owners you will invite their new neighbors and foot the bills for foods and drinks by yourself. All they have to do is show up to the party, and you get to meet new leads.
Some basic things like showing appreciation can really do a lot in helping someone grow. Whenever you get a referral, it is best to show gratitude by sending a handwritten “thank you” message to the person or people who made it possible. It goes a long way in building and strengthening relationships, especially for a “just starting” agent. A small gift to show how grateful you are is also not a bad idea. Do this, and see how they may likely give you another referral again.
In conclusion, when it comes to generating leads as a new agent, there are no faster methods than the above steps. With a lot of hard work, building and nurturing relationships, meeting new people, sharing, and leveraging things that matter, while garnering experience along the way, you’ll be dominating your zone, and generating lots of leads in no time.
In case you will like to know more about our services, contact us today. Our trusted experts will be available to speak with you and discuss the lead generation and real estate prospecting options available to you. We will provide suitable answers to your questions and answers. With RealCloud, you can prospect more efficiently and generate more real estate leads while saving cost and time. A fantastic experience awaits you.